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Some people grow up wanting to be doctors or athletes. Others just want to build something. Hive Mentality comes from the second kind. The kind of kid who was always trying to sell something. Whether it was duct tape wallets, bracelets, or drawings, it wasn’t even about the money. It was about making something and seeing if people cared. Before the sewing machine, there was just a sharpie, tape, some thread, and a dream. That kind of hunger doesn’t fade. When Things Fell Apart, Sewing Put It Back Together Senior year came with this big school project where you had to pick a subject and dive into it. First idea was filming a skate video with friends. That made sense at the time. But people moved on, and it just ended up being him left holding the idea. So he switched. Grabbed a sewing machine instead. At first it was just a school assignment. But that push to learn it fast turned into something bigger. The more he worked, the more it felt right. Like this was what he was supposed to be doing all along. “I didn’t think it would go anywhere, but I fell in love with the craft and started working every day.” That switch changed everything. Not Fast Fashion. Not Basic. Just Real It started with upcycling old jeans. Then it moved into full-on cut and sew work. From scratch. Real hands, real hours. No shortcuts. Hive Mentality isn’t about trends. It’s about making something that feels like you. Heavy denim. Canvas. Materials that hold weight. That feel like effort. That can take a beating. These aren’t made to sit in closets. They’re made to be lived in. And yeah, the clothes looked different right from the start. But they didn’t get the attention they deserved. Not right away. Not until a video popped off. After that, more people started noticing. But the heart of the brand stayed the same. “I always thought my clothes stood out. They just didn’t get the right attention.” This brand isn’t here to blend in. It’s here to break away from all the safe, boring fashion that gets pushed out every week. Hive Mentality is for the kids who want to stand out. The ones skating through the city. The punks, the outsiders, the ones who see things differently. This Brand Was Built in the Quiet No crazy launch party. No overnight success. Just drop after drop. And sometimes nothing sold. That kind of silence can mess with you. But the only way out is through. You keep creating even when nobody’s watching. You make another piece. And another. “It’s easy to get discouraged. I’ve had drops where nothing sold. But you just keep going.” That’s what Hive Mentality really is. The mindset that if you keep showing up, it’ll click. One day it’ll all make sense. Until then, you keep sewing. Inspiration is Everywhere, Especially the Past There’s a lot of influence in the designs that most people won’t catch. A lot of it comes from WW2. Not in an obvious way. It’s in the structure. The function. The way the clothes feel like gear. Like something made to last. The materials reflect that. Heavy denim. Thick canvas. Stuff that feels like armor. Not for fashion week. For real life. Looking Ahead but Staying Real The plan is to eventually make some pieces that are more affordable. Something for the kids who want in but can’t swing the price of a one-of-one. There’s talk about doing some manufacturing too. But the handmade stuff will always be the heart of it. This brand started on the floor of a bedroom. It’s going to grow. But it’s never going to lose what made it special. Keep Creating. Especially When It’s Quiet If you’re building something and nobody’s paying attention, keep going. It’s not supposed to be easy. That’s what separates people. Most quit. But the ones who keep making? They get there. “Your ideas will work. It’s just a matter of time.” Hive Mentality is for the ones who believe in what they’re doing, even when no one else does. That belief is everything. And that belief? That’s what builds brands like this.

You ever look around and feel like the clothes people wear are loud but say nothing? Like everything is "cool" but empty? After Party Clothing saw the same thing... and decided to do something about it. Afterparty wasn’t started to ride a wave. It was built to create one. This brand is for the ones living their lives like an art piece, for the people chasing their dream aesthetic every day. It’s modern streetwear, but it’s deeper than just clothes. It’s community. It’s self-expression. It’s about standing for something in a world where most people are just trying to blend in. What sets Afterparty apart isn’t just the designs (though, let's be real, the designs go crazy). It’s the DNA behind it. While a lot of US brands keep recycling the same safe formulas, Afterparty pulls heavy inspiration from the Spanish streetwear scene, a space that’s still wildly untapped over here. There's this raw, vibrant energy that Spanish fashion has, like it’s not afraid to live in color, texture, attitude. Afterparty knows exactly how to bring that vibe to a new generation in the States. It starts with a vision. Every drop is built around a theme, a name, an idea, a feeling, and every piece plays its role in that bigger story. It’s not random graphics thrown on tees to keep up with an algorithm. There’s intention behind every single piece. It's not just about how it looks, quality matters here. Afterparty’s commitment to using 100% organic cotton whenever possible and clean cotton-fleece blends is real. Because if you’re gonna live aesthetic, you deserve to wear something that feels as good as it looks. Fast fashion is dead to them. The future is about eco-conscious quality without losing the edge. The vision for the next few years? Massive. The catalogue will stretch beyond tees and hoodies. Afterparty will be a full lifestyle, head-to-toe looks, pop-ups, events, DJ sets, collabs with chefs and artists, secret drops, the kind of real-world culture brands used to care about before everything became so... online. When you wear Afterparty, you’re not just wearing a brand. You’re part of a family that's building something new from scratch. Not everyone’s gonna get it, and honestly, they’re not supposed to. This is for the ones who dream louder, live aesthetic, and don’t wait for permission to express themselves. One thing Afterparty stands on: Try everything you think is cool, even if the world doesn’t get it yet. Because that’s how movements start. That’s how legends are made. This isn’t streetwear for clout-chasers. This is streetwear for the culture-makers. Afterparty is here. The rest are just playing catch up.

Eye Cough’s journey with art started in the most natural way. They were just a kid zoning out with crayons and printer paper at their Nana’s house while the adults talked. It could have ended there, just a kid doodling. But their Nana dropped an elephant statue in front of them and told them to draw it. And they did. The drawing impressed everyone. That little hit of validation planted a seed they are still chasing today. Planning vs Freestyling These days, Eye Cough’s process swings between careful planning and wild freestyling. When there is money on the line, like a client mural, they usually sketch it out first. It has to be something people can agree on. But deep down, the freestyled pieces are the ones they love the most. When a client gives them free reign, it is like lightning strikes. No overthinking. No second-guessing. Some of their best work happens when they just show up with a paint roller and trust themselves to figure it out on the wall. One of the pieces that still means the most to them is simple, a Tubby Toad sitting on a Toadstool. It was painted during the 2020 SpraySeeMO Mural Fest. The mural is tucked away in a random alley where nobody just stumbles across it. You have to know it is there. That hidden, secret feeling is part of what makes it special. It is not trying to scream for attention. It is sitting there, waiting for the right person to find it. The Struggle to Keep Going When it comes to inspiration, Eye Cough pulls from both the real world and their own imagination. Real textures, real light, real perspective but always with a dreamy twist that gives the work a life of its own. They want the murals to feel grounded but still mysterious enough to leave a mark on you after you walk away. What most people do not see is the mental weight that comes with it. Eye Cough admits they think about quitting almost every day. Since childhood, there has been a love-hate relationship with art. Painting is not always some passionate, magical thing. Sometimes it just feels like work. Like labor. Like duty. But quitting has never really been an option. Art is how they survive. Without creating, they feel like a slug, stuck, heavy, disconnected from the world. Even with the ups and downs, Eye Cough is pushing forward. They dream about being that old badass painter still killing murals at 50. Right now, their focus is shifting more toward spontaneous creation, less sketching, more just showing up and letting it happen. More honest moments. More catching lightning. Style Over Everything They are also pouring energy into YouTube, hoping for deeper human connection through longer videos. If they had it their way, they would leave Meta behind completely. But real life is messy, family updates, secondhand deals, all the little things that keep them tied to the platform they would rather escape. When asked what advice they would give to other artists trying to carve out their space, Eye Cough kept it real: Style is king. Do what you love. Do it a lot. If you focus on quantity over quality for long enough, the quality will eventually catch up. Nobody can fake your vibe. Nobody else can be you better than you. At the end of the day, Eye Cough paints for survival. But through that survival, they create worlds for the rest of us too, one mural, one freestyle, one hidden alley at a time.

Where It All Began: The Birth of Issamythh Click for Instagram Issamythh wasn't just born from a love for fashion, it was born from a feeling. Isaac’s (designer) journey started with a childhood dream, watching his older brother and his friends rock designer brands like Moncler. The moment Isaac saved up enough and bought his first pair of Moncler trainers, everything changed. That boost of self-confidence, the undeniable feeling of pride, sparked something bigger. It was that feeling of seeing yourself in something admired and respected, that made you feel powerful, and that’s exactly what Isaac wanted to bring to the world through Issamythh. Clothing That Speaks: The Story Behind Every Piece Click for Instagram Issamythh isn’t just about what you wear, it’s about what you feel. Every piece tells a story, drawn from Isaac’s own life. His battles with addiction, struggles with mental health, and personal growth are woven into the fabric of each garment. His designs carry a message, " Life doesn’t have to be perfect to be beautiful ." The world often tells us to conform, but Isaac’s creations remind us that our flaws, our rawness, are what make us uniquely human. These garments are more than clothes, they’re a celebration of imperfection. Redefining Fashion: A Stand Against the Norm Click for Instagram In a world obsessed with fast fashion and mass production, Issamythh dares to be different. Each piece isn’t just "made," it’s crafted with intention. Isaac’s designs offer two things: ready-to-wear collections filled with meaning, and custom, one-of-a-kind garments that are as personal as the emotions behind them. Isaac loves working with materials like leather and denim, letting the imperfections in the fabric tell their own stories. Every cut, every stain, every detail holds significance. It's art. The Vision Ahead: Spreading the Message Click for Instagram Isaac’s dream for Issamythh goes beyond just growing a brand. It’s about spreading awareness, a message that matters. As the brand evolves, Isaac hopes to reach more people, to share a story that’s often left untold: the struggles with mental health, addiction, and life’s challenges. The goal isn’t just success in numbers, but success in raising awareness and making people feel understood. In the end, it’s about creating a space where it’s okay to not be okay. And with every piece, Isaac hopes to spark a conversation about self-acceptance, vulnerability, and strength. Words of Wisdom for Aspiring Designers Click for Instagram To anyone stepping into the world of design, Isaac has one simple piece of advice: just start. The road can feel overwhelming, especially in the beginning, and it’s easy to feel like you’re falling behind. But the truth is, you don’t need to rush. Take your time, trust your process, and remember that fashion should be fun, not stressful. Don’t compare your journey to anyone else’s. YOUR VOICE, YOUR STORY, and YOUR UNIQUENESS are what will set you apart in the industry. So take the leap, and let your designs speak for themselves.