Deadbooy: Bringing Damage, Color, and Life Back into Fashion

When I first came across Deadbooy’s work, it honestly felt like something alive. It was rough in the best way, but it still had this crazy energy. You could tell right away it came from a real place.

The Spark That Started It All

Deadbooy’s journey into fashion started when he discovered 99%IS-. He said when he saw their clothes, it was like stepping into a whole other world. That kind of pirate-like coolness just hit him hard and pushed him to start creating his own stuff. It was about wanting to be part of something bigger and more raw.

From Corpse to Zombie: The Story Behind the Brand

His brand is built around a pretty personal story too. It’s not just clothes for the sake of clothes. It’s about getting crushed by negative emotions, feeling like a walking corpse, and then coming back to life as something new. That zombie-like revival shows up everywhere in his work. You can see it in the spiky knits and all the damage processing. But at the same time, there’s this playful energy underneath, showing up through bright colors that make everything pop.

One thing that stands out with Deadbooy is how quick he is with his ideas. He moves fast on creativity. If he thinks of something wild, he doesn’t sit on it forever. He just runs with it. Damage processing and crazy color work are huge parts of what makes his brand feel different. There’s a roughness, but it’s controlled. It doesn’t feel messy. It feels like it’s meant to be that way.

From Instagram to Real-Life Pieces

That said, the more detailed the designs, the harder it is to actually get them out there. Deadbooy mentioned how a lot of pieces just ended up living on Instagram because mass production was too tricky. Right now, he’s working on building a system with factories so he can produce on a bigger scale without losing that handmade feeling. Honestly, it’s smart. Some people stay stuck just posting online forever. He’s trying to actually move.

Designing for Those Who Get It

When it comes to who he’s making clothes for, Deadbooy isn’t trying to please everybody. He’s making pieces for people who respect the grind. People who get how much work goes into building something creative from nothing. People who don’t blink when they see the price tag because they understand what they’re paying for.

If you’re wondering where he pulls all this inspiration from, it’s honestly everyday stuff. Plants on his way to school. Random scenery outside a train window. It’s not some big show. It’s small, ordinary things turned into something new.

The Power of Knit Materials

Knit materials are a huge deal for him too. He loves how they let him build out silhouettes and create a kind of luxury feeling that you just can’t get with other fabrics. You can tell he’s really into it, not just because it looks cool, but because it gives the clothes more life.

What’s Next for Deadbooy?

As for what’s next, Deadbooy isn’t shy about it. He wants to show at Paris Fashion Week. He wants his brand to hit so hard that it becomes a full-on phenomenon. Not just some cool underground thing, but something people feel like they have to be a part of.

And his advice for anyone trying to make it is simple. Stay true to yourself. Don’t lie to yourself. Enjoy the ride and give it everything you’ve got. If you do, he says you’ll eventually get to see an incredible view.

Deadbooy isn’t just building a brand. He’s building a world where even broken things can come back stronger and brighter than before.