Search Results

You ever look around and feel like the clothes people wear are loud but say nothing? Like everything is "cool" but empty? After Party Clothing saw the same thing... and decided to do something about it. Afterparty wasn’t started to ride a wave. It was built to create one. This brand is for the ones living their lives like an art piece, for the people chasing their dream aesthetic every day. It’s modern streetwear, but it’s deeper than just clothes. It’s community. It’s self-expression. It’s about standing for something in a world where most people are just trying to blend in. What sets Afterparty apart isn’t just the designs (though, let's be real, the designs go crazy). It’s the DNA behind it. While a lot of US brands keep recycling the same safe formulas, Afterparty pulls heavy inspiration from the Spanish streetwear scene, a space that’s still wildly untapped over here. There's this raw, vibrant energy that Spanish fashion has, like it’s not afraid to live in color, texture, attitude. Afterparty knows exactly how to bring that vibe to a new generation in the States. It starts with a vision. Every drop is built around a theme, a name, an idea, a feeling, and every piece plays its role in that bigger story. It’s not random graphics thrown on tees to keep up with an algorithm. There’s intention behind every single piece. It's not just about how it looks, quality matters here. Afterparty’s commitment to using 100% organic cotton whenever possible and clean cotton-fleece blends is real. Because if you’re gonna live aesthetic, you deserve to wear something that feels as good as it looks. Fast fashion is dead to them. The future is about eco-conscious quality without losing the edge. The vision for the next few years? Massive. The catalogue will stretch beyond tees and hoodies. Afterparty will be a full lifestyle, head-to-toe looks, pop-ups, events, DJ sets, collabs with chefs and artists, secret drops, the kind of real-world culture brands used to care about before everything became so... online. When you wear Afterparty, you’re not just wearing a brand. You’re part of a family that's building something new from scratch. Not everyone’s gonna get it, and honestly, they’re not supposed to. This is for the ones who dream louder, live aesthetic, and don’t wait for permission to express themselves. One thing Afterparty stands on: Try everything you think is cool, even if the world doesn’t get it yet. Because that’s how movements start. That’s how legends are made. This isn’t streetwear for clout-chasers. This is streetwear for the culture-makers. Afterparty is here. The rest are just playing catch up.

Eye Cough’s journey with art started in the most natural way. They were just a kid zoning out with crayons and printer paper at their Nana’s house while the adults talked. It could have ended there, just a kid doodling. But their Nana dropped an elephant statue in front of them and told them to draw it. And they did. The drawing impressed everyone. That little hit of validation planted a seed they are still chasing today. Planning vs Freestyling These days, Eye Cough’s process swings between careful planning and wild freestyling. When there is money on the line, like a client mural, they usually sketch it out first. It has to be something people can agree on. But deep down, the freestyled pieces are the ones they love the most. When a client gives them free reign, it is like lightning strikes. No overthinking. No second-guessing. Some of their best work happens when they just show up with a paint roller and trust themselves to figure it out on the wall. One of the pieces that still means the most to them is simple, a Tubby Toad sitting on a Toadstool. It was painted during the 2020 SpraySeeMO Mural Fest. The mural is tucked away in a random alley where nobody just stumbles across it. You have to know it is there. That hidden, secret feeling is part of what makes it special. It is not trying to scream for attention. It is sitting there, waiting for the right person to find it. The Struggle to Keep Going When it comes to inspiration, Eye Cough pulls from both the real world and their own imagination. Real textures, real light, real perspective but always with a dreamy twist that gives the work a life of its own. They want the murals to feel grounded but still mysterious enough to leave a mark on you after you walk away. What most people do not see is the mental weight that comes with it. Eye Cough admits they think about quitting almost every day. Since childhood, there has been a love-hate relationship with art. Painting is not always some passionate, magical thing. Sometimes it just feels like work. Like labor. Like duty. But quitting has never really been an option. Art is how they survive. Without creating, they feel like a slug, stuck, heavy, disconnected from the world. Even with the ups and downs, Eye Cough is pushing forward. They dream about being that old badass painter still killing murals at 50. Right now, their focus is shifting more toward spontaneous creation, less sketching, more just showing up and letting it happen. More honest moments. More catching lightning. Style Over Everything They are also pouring energy into YouTube, hoping for deeper human connection through longer videos. If they had it their way, they would leave Meta behind completely. But real life is messy, family updates, secondhand deals, all the little things that keep them tied to the platform they would rather escape. When asked what advice they would give to other artists trying to carve out their space, Eye Cough kept it real: Style is king. Do what you love. Do it a lot. If you focus on quantity over quality for long enough, the quality will eventually catch up. Nobody can fake your vibe. Nobody else can be you better than you. At the end of the day, Eye Cough paints for survival. But through that survival, they create worlds for the rest of us too, one mural, one freestyle, one hidden alley at a time.

When I first came across Deadbooy’s work, it honestly felt like something alive . It was rough in the best way, but it still had this crazy energy. You could tell right away it came from a real place. The Spark That Started It All Deadbooy’s journey into fashion started when he discovered 99%IS-. He said when he saw their clothes, it was like stepping into a whole other world. That kind of pirate-like coolness just hit him hard and pushed him to start creating his own stuff. It was about wanting to be part of something bigger and more raw. From Corpse to Zombie: The Story Behind the Brand His brand is built around a pretty personal story too. It’s not just clothes for the sake of clothes. It’s about getting crushed by negative emotions, feeling like a walking corpse, and then coming back to life as something new. That zombie-like revival shows up everywhere in his work. You can see it in the spiky knits and all the damage processing. But at the same time, there’s this playful energy underneath, showing up through bright colors that make everything pop. One thing that stands out with Deadbooy is how quick he is with his ideas. He moves fast on creativity. If he thinks of something wild, he doesn’t sit on it forever. He just runs with it. Damage processing and crazy color work are huge parts of what makes his brand feel different. There’s a roughness, but it’s controlled. It doesn’t feel messy. It feels like it’s meant  to be that way. From Instagram to Real-Life Pieces That said, the more detailed the designs, the harder it is to actually get them out there. Deadbooy mentioned how a lot of pieces just ended up living on Instagram because mass production was too tricky. Right now, he’s working on building a system with factories so he can produce on a bigger scale without losing that handmade feeling. Honestly, it’s smart. Some people stay stuck just posting online forever. He’s trying to actually move. Designing for Those Who Get It When it comes to who he’s making clothes for, Deadbooy isn’t trying to please everybody. He’s making pieces for people who respect the grind. People who get  how much work goes into building something creative from nothing. People who don’t blink when they see the price tag because they understand what they’re paying for. If you’re wondering where he pulls all this inspiration from, it’s honestly everyday stuff. Plants on his way to school. Random scenery outside a train window. It’s not some big show. It’s small, ordinary things turned into something new. The Power of Knit Materials Knit materials are a huge deal for him too. He loves how they let him build out silhouettes and create a kind of luxury feeling that you just can’t get with other fabrics. You can tell he’s really into it, not just because it looks cool, but because it gives the clothes more life. What’s Next for Deadbooy? As for what’s next, Deadbooy isn’t shy about it. He wants to show at Paris Fashion Week. He wants his brand to hit so hard that it becomes a full-on phenomenon. Not just some cool underground thing, but something people feel like they have  to be a part of. And his advice for anyone trying to make it is simple. Stay true to yourself. Don’t lie to yourself. Enjoy the ride and give it everything you’ve got. If you do, he says you’ll eventually get to see an incredible view. Deadbooy isn’t just building a brand. He’s building a world where even broken things can come back stronger and brighter than before.

Plaqueboymax isn’t out here trying to be the next fashion icon. And maybe that’s exactly why his style hits so hard. He’s not dressing for Fashion Week. In fact, you’ll only ever catch him and his fits on Twitch streams or the occasional TikTok. He’s dressing for real life, for the stream, for the booth, for the vibe. The energy’s there, and the story’s loud without needing to shout. Whether you watch Max on Twitch, YouTube, or scroll past a clip on TikTok, the question creeps in: what’s his inspiration? Maybe it’s that mix of “I don’t care” and “I care way too much” that makes it all feel so magnetic. One day it's slim-cut cargos or baggy vintage-washed jeans. The next, it’s high-end sneakers or boots that don’t scream “look at me,” but whisper, these cost more than your rent. Up top, it’s almost always a graphic tee, either from an underground brand or gifted by a subscriber, layered with something heavier. A puffer, a blank hoodie, a leather piece, or a military jacket. The layers feel intentional but not calculated. Nothing’s off the rack. Everything looks lived-in. Raw, unfiltered, emotional. Just like Max’s music. He leans into a darker palette, mostly blacks, greys, and muted tones. But then out of nowhere, he’ll pop up with a flash of pink in his hair or some unexpected color on his kicks. That little disruption reminds you there’s a quiet confidence under the surface. It’s not for attention. It’s because he can. The colors, the fits, the textures. They’re all extensions of what he puts in his lyrics. Melancholy, discomfort, disconnection, loss. This isn’t fashion for flexing. It’s fashion as armor. The oversized hoodies and worn-in sweats feel like they’ve been through something. Even when he throws on a luxury piece, it still says, I made it, but I’m still carrying weight. Max’s music and style are cut from the same cloth. Both are raw expressions of emotion, both tell the same story through different mediums. The PlaqueBoy Fit Guide Jackets: Rarely misses. Leather, Bomber, Varsity, every jacket feel like an extension of the mood or the activity of the stream. It’s never over-styled and let’s it speak for itself. Footwear: Some people say that “shoe-knowledge” is a whole different game compared to clothes. However, Max plays both games right. One day you’ll see him rock a pair of Jordan 4’s and then the next day in some designer boots.  Accessories: It’s always something that makes the fit pop. Some days will include a subtle chain or a cap or sunglasses that are out of a SciFi universe. Underground Influence: Max has a P.O. box and actually encourages subscribers to send their brands. He’s picky, but if your design hits and your intention is right, it might just make the cut. You’ll catch him in one-of-one, upcycled, underground gear on any given stream. It’s intriguing how Max is known for his influence in the music industry, but has a strong presence in the fashion world. It seems so effortless. His styles gives off a mix of underground music, internet culture, and y2k nostalgia. He dresses like a kid who grew up online, made it offline, and never forgot where he came from.

Sometimes, it’s baffling how some people dress. It’s not loud or forced, but there’s an aura that emanates from their outfit. People around them catch it instantly, like a sixth sense kicking in. They know it’s a great outfit. They want it. The best way to describe it is like a visual diary, one that references culture, nostalgia, and personal opinion. That’s exactly what happens when you see London-based fashion icon and content creator D’nieccio, whether it’s on the street or on your For You page. D’nieccio isn’t just throwing on random brands or pieces, he’s curating energy. His fashion sense pulls from early 2000s streetwear but is styled with today’s cleaner cuts. If we had to label it, we’d call it elevated vintage streetwear. Unlike most content creators chasing the “hype,” D’nieccio is recreating it. The simplest way to put it? He’s creating trends, but adding something more. Trends usually follow history. What’s trending today probably trended before. Like a DJ flipping a sample, D’nieccio takes the past and reworks it into something enhanced, something new, something with soul. Baggy jeans that look like they were passed down from an older sibling in 2001. A varsity jacket with the perfect amount of sun-fade. Vintage tees and sportswear that feel like they came from your grandparent’s attic. Sure, you could say it’s for the throwback, but really, it’s for the story. The Broken Planet Era While D’nieccio has a “loud voice,” he shared it with Broken Planet, which played a critical role in shaping their visual identity. If you’ve seen Broken Planet’s eco-conscious streetwear clothing with bold graphics and thick fonts, remember, D’nieccio was a key player in creating that visual aesthetic. He wasn’t just modeling the clothes, he created the tone; that is what help to turn the company from a startup label to a culture.  Ellesse & The Sneaker Story Recently, D’nieccio has lent his voice and creative eye to Ellesse’s LSR sneaker campaign. It looked to be more of daunting task, as you have to be careful making a heritage brand current, not watered down. D’nieccio pulled it off. He was able to style sneakers that looked like they belonged in 1998, but with his outfits of 2025. Why D’nieccio Matters There are thousands of streetwear and fashion influencers chasing brands deals and trends. D’nieccio stays grounded, constantly reminding us through this social media posts that style has history. Style is about reinterpreting the past with your own fingerprint.

In the influencer fashion world, there’s a ruthless game always being played: who’s about to drop the next trend? It’s a constant race. Blink, and the hype gets lit up and burned out like gasoline on concrete. But Faze Banks? He’s not playing that game—hell, he’s not even on the board. He’s busy making his own game. Hoodie half-on, chain swinging like a middle finger to convention, and completely unbothered. How do you even describe Banks’ style? Picture this: a tech dropout who made millions off crypto, flipping Off-White grails from a penthouse. A skater with a luxury habit. He looks like he parties three times a night and wakes up in someone else’s designer hoodie. It’s chaotic, indulgent, and guaranteed to piss off fashion purists—which is exactly why it works. He’s not dressing to impress. He’s dressing like he couldn’t care less. And in the world of clout and curated perfection, that’s the ultimate flex. Luxury Streetwear Without Rules Faze Banks is a fascinating case study in how luxury can be stripped of its polish. He takes designer pieces and wears them like they’ve lived a life. He wants them to look vintage, worn, maybe even beat up. This isn’t New York Fashion Week runway-ready Balenciaga—it’s more like Balenciaga after getting stomped in a mosh pit at Yeat’s Coachella set. Banks treats high fashion like actual clothes. Not collectibles. Not trophies. Clothes—meant to be worn, stretched, frayed, and soaked in real-life chaos. What makes Banks stand out is his approach to flexing. It’s not loud or calculated. It’s a nonchalant flex. Like, “Yeah, these jeans cost $1200. They’ve got holes in the knees, the hems are shredded, and I couldn’t care less.” It’s that kind of energy. His entire aesthetic pushes back against the traditional idea of what someone with money should look like. No clean lines, no perfectly pressed pieces, no safe color palettes. He dirties it down—and somehow makes it look richer. In a way, he’s ahead of the curve. That whole distressed luxury look? The lived-in aesthetic? It’s become a dominant trend. Brands are now selling jeans that look pre-wrecked and hoodies that feel like they’ve already survived a riot. And while designers are just now catching on, Banks has been living it. You could argue he helped push that look into the mainstream—maybe not on purpose, but by simply existing loudly in the spaces that matter. Chrome Hearts in the Chat Bank’s style is comes from the early 2000’s LA grunge nostalgia mixed with the chaos of internet fame; a weird combination, but one that works. It’s almost a Hot Topic regular who cashed out on Bitcoin, that’s the energy.  It’s raw, with an unpolished feel, that feels on purpose. It almost punk, not with spiked jackets, crazy hair, emo makeup, but how it ignores fashion etiquette. This guy made millions gaming, partying with rappers and celebrities, yet looks like he woke up on a couch in a thrifted flannel and $2000 pair of jeans.  I guess opposites attract or the less you care the more people pay attention. Bank’s doesn’t want to be a fashion icon, but that exactly why people watch what he wears. What it Means for Fashion FaZe Banks isn’t out here trying to redefine fashion. He’s not drafting mood boards or consulting trend forecasts. He just wears what he wants and people follow. That’s power. That’s influence. He’s living proof that in today’s landscape, personal branding beats trends. It’s not about what’s next. It’s about who’s wearing it. Like it or not, that beat-up look? That’s the new fashion. The new wave. The new era. It’s dirty. It’s expensive. It’s careless. But above all, it’s authentic.

Fanum. Yeah, the guy from AMP. The entertainer, the Twitch streamer, the Eater, the fast-talking Bronx legend with energy that never falls below 80 miles an hour. We’re not here to talk about his content, though that alone could fill a few articles. We’re here because, believe it or not, Fanum has really  good style. On the surface, some might glance at Fanum and think his fashion is basic: hoodies, cargos, sweats, sneakers. But that simplicity? It’s intentional. It tells a story. Fanum’s style is rooted in NYC streetwear, gaming culture, and the everyday hustle of an immigrant upbringing. Is Fanum trying to be a fashion icon? No. He’s just repping where he’s from. The Bronx DNA Fanum’s style is like his AMP cypher—it’s a mixtape of the Bronx. Oversized hoodies, bubble coats, Nike Techs—that’s what growing up in the five boroughs looks  like. It’s real. It’s practical. It’s comfortable. And above all, it’s authentic. You rarely catch Fanum in designer just to flex. When he does  wear luxury, like a Moncler puffer or Amiri jeans, it’s with context. He wears it because it fits his world, not because he’s chasing clout. He doesn’t switch up his energy to match the price tag. The Bronx doesn’t change for fashion. And neither does Fanum. He wears the clothes. He doesn’t let the clothes wear him. That’s authenticity. Function First, Hype Later While Fanum has a loud personality, his style is quite the opposite. In other words, his style onset about the loudest piece in the room, its about what matches his energy. Look at his “typical” outfits: fitted caps, distressed jeans, slides, and customer hoodies. Its a pretty basic outfit, but its also the uniform of a modern hustler. To be honest, Fanum takes a lot of inspiration of what young people are wearing or in season trends. While fashion mags usually obsess over pieces that no one can afford, Fanum rocks Essentials, Corteiz, or even unreleased/custom pieces from a friend’s brand. He wears them like Dior because those pieces matter just as much. Cultural Influence > Runway Hype Fanum’s influence goes deeper than just clothes. He’s a reminder that fashion isn’t always about reinvention, it’s about representation . His fits reflect the people in his borough. But his presence, his platform? That’s what makes it feel bigger . He puts everyday fashion in the same conversation as luxury because he’s living  that culture. And you can’t ignore the Dominican-Caribbean roots either. That rhythm, that confidence, it leaks into everything he wears. From the gold chains to the sharp cuts, the earrings to the sneakers, it’s not just fit checks. It’s vibe checks . Fanum's Fashion Influence Matters It’s very unlikely that Fanum will talking about runway trends on the cover of GQ. However, he is a huge influence in what your little brother or cousin is wearing. He’s making oversized hoodies look cool without need a stylists. He’s advocating for these small designers before they pop. He's keeping it loud and fun. He’s keeping it local, true to this roots.  That is culture shaping culture.

Where It All Began: The Birth of Issamythh Click for Instagram Issamythh wasn't just born from a love for fashion, it was born from a feeling. Isaac’s (designer) journey started with a childhood dream, watching his older brother and his friends rock designer brands like Moncler. The moment Isaac saved up enough and bought his first pair of Moncler trainers, everything changed. That boost of self-confidence, the undeniable feeling of pride, sparked something bigger. It was that feeling of seeing yourself in something admired and respected, that made you feel powerful, and that’s exactly what Isaac wanted to bring to the world through Issamythh. Clothing That Speaks: The Story Behind Every Piece Click for Instagram Issamythh isn’t just about what you wear, it’s about what you feel. Every piece tells a story, drawn from Isaac’s own life. His battles with addiction, struggles with mental health, and personal growth are woven into the fabric of each garment. His designs carry a message, " Life doesn’t have to be perfect to be beautiful ." The world often tells us to conform, but Isaac’s creations remind us that our flaws, our rawness, are what make us uniquely human. These garments are more than clothes, they’re a celebration of imperfection. Redefining Fashion: A Stand Against the Norm Click for Instagram In a world obsessed with fast fashion and mass production, Issamythh dares to be different. Each piece isn’t just "made," it’s crafted with intention. Isaac’s designs offer two things: ready-to-wear collections filled with meaning, and custom, one-of-a-kind garments that are as personal as the emotions behind them. Isaac loves working with materials like leather and denim, letting the imperfections in the fabric tell their own stories. Every cut, every stain, every detail holds significance. It's art. The Vision Ahead: Spreading the Message Click for Instagram Isaac’s dream for Issamythh goes beyond just growing a brand. It’s about spreading awareness, a message that matters. As the brand evolves, Isaac hopes to reach more people, to share a story that’s often left untold: the struggles with mental health, addiction, and life’s challenges. The goal isn’t just success in numbers, but success in raising awareness and making people feel understood. In the end, it’s about creating a space where it’s okay to not be okay. And with every piece, Isaac hopes to spark a conversation about self-acceptance, vulnerability, and strength. Words of Wisdom for Aspiring Designers Click for Instagram To anyone stepping into the world of design, Isaac has one simple piece of advice: just start. The road can feel overwhelming, especially in the beginning, and it’s easy to feel like you’re falling behind. But the truth is, you don’t need to rush. Take your time, trust your process, and remember that fashion should be fun, not stressful. Don’t compare your journey to anyone else’s. YOUR VOICE, YOUR STORY, and YOUR UNIQUENESS are what will set you apart in the industry. So take the leap, and let your designs speak for themselves.

Fashion’s everywhere. It’s in the way someone cuffs their jeans, layers a hoodie, or wears a beat-up tee like it’s their armor. But these days, with fast fashion all over the place and trends copying each other like a broken record, it’s hard to find something that really hits. That’s why Death by Boredom  stands out. It’s not just clothes. It’s a feeling. A mindset. A quiet rebellion against the usual. Click for Instagram Zac’s Vision: Keep It Real Zac doesn’t follow trends, he creates them. He looks at people. The way someone walks down the street, not caring what’s cool. The way an outfit just works because it’s real, not planned or forced. His goal is to make pieces that feel effortless, like you didn’t try too hard but still somehow pulled off something special. Nothing loud. Nothing fake. Just honest clothes that speak without shouting. One-of-a-Kind, Always Click for Instagram Every piece Zac makes is different. Not kinda different. Fully different. He thrifts, repurposes, and designs by hand. No machines pumping out the same thing a hundred times. Just him, making one thing at a time. Wearing Death by Boredom is like finding that one vinyl no one else has. It’s yours. And that’s the point. It’s not just about being unique, it’s about giving clothes a second chance. Less waste. More meaning. Simple, But Powerful Death by Boredom isn’t trying to be flashy. There are no giant logos or wild patterns. It’s more like a quiet whisper that stays in your head all day. A small stitch, the way a sleeve falls, a shape that feels just right. Sometimes simple things hit harder than anything loud ever could. What’s Next? Click for Instagram Right now, Zac’s building. Making new pieces, working on the website, and taking his time. There’s no rush. Good things grow slow. Death by Boredom isn’t just a brand. It’s for people who want clothes that say something real. Who don’t follow the wave. If that’s you, just know this is only the beginning. This is Death by Boredom. Photos by Zac Hedemann

Learn more at MadeByLexee.com Jewelry trends in Hawaii tend to stick to the usual: pearls, shells, maybe some gold-plated monstera leaves. But Made By Lexee  is new, turning real Hawaiian flowers into something you can wear and keep forever. Lexee, the creative mind behind the brand, started Made By Lexee  after stumbling across someone on the mainland making resin jewelry with ferns and daisies. She thought, " why isn’t anyone doing this with Hawaiian flowers?"  A few months before graduating college, she started brainstorming. The rest is history. Jewelry That Feels Like Home For Lexee, this brand is personal. “I grew up picking flowers in my backyard, making lei's for hula, learning how to accessorize from my mom and aunties,” she says. “Jewelry and flowers have always been a part of my life, so combining them just made sense.” Each piece starts with a handpicked flower from Oahu, carefully preserved in resin, then turned into jewelry with 14K gold-filled or sterling silver materials. Unlike fast fashion jewelry, Made By Lexee  pieces aren’t just accessories, they hold a little bit of Hawaii in them. Click for MadeByLexee Instagram More Than Just a Business Running Made By Lexee  isn’t just about making jewelry, it’s a full-time grind. “I do everything. The designing, the making, the website, the social media, the taxes, you name it,” Lexee says. “It’s overwhelming at times, but I love it. Seeing people wear my pieces and knowing they appreciate the meaning behind them makes it all worth it.” She also isn’t interested in putting herself in a box. While the core of her business is Real Hawaii Flower Resin Jewelry, she sees herself as more than just a jewelry maker. “I’m a creative first. I want to keep experimenting and growing. Whether that’s through design, content, or whatever new ideas come my way.” What’s Next for Made By Lexee? The brand is still new, but Lexee already has big plans. More pop-ups, more events, and hopefully getting into major festivals like Made in Hawaii . But at the end of the day, what matters most is staying true to the brand’s roots: community, creativity, and sharing a piece of Hawaii with the world. “I want people to feel something when they wear my jewelry,” she says. “It’s not just about looking good, it’s about carrying a little piece of home with you, wherever you are.” With how fast Made By Lexee  is growing, it’s clear people are loving what she’s creating. And honestly? This is just the beginning. (All Pictures @madebylexee)

Streetwear is feeling kind of stale right now. Everything looks the same; clean, simple, trying too hard to go viral. Chandelier  is different. It’s not just a clothing brand; it’s a whole creative project. It started with video and media, and the clothes naturally came from that. Griffin Anderson, the mind behind Chandelier , didn’t set out to make just another brand. Inspired by legends like Shepard Fairey (Obey), James Jebbia (Supreme), and brands like Polar and Palace, he wanted to create something that feels organic, something that doesn’t fit into a category. Click for @Youdlovechandelier Skating, Surfing, and Growing Up in Hawaii Griffin grew up skating and surfing, which shaped the way he sees things. Both cultures have their own unique way of looking at life, and growing up in Hawaii gave him an even more original perspective. Creativity wasn’t something he forced, it just came from the world around him. His parents are both creative, so maybe it runs in the family, but really, it was skateboarding and surfing that opened his eyes to style and aesthetics. The Brand’s Style: Unpredictable, Authentic, Limitless Everyone is chasing trends right now. They want to go viral, but in the process, everything ends up looking the same. Chandelier  is the opposite. It’s all about being authentic, taking inspiration but making it your own. The brand doesn’t have one set look. The logo is always changing. The designs are limitless. The first pop-up? People either bought a shirt or brought their own, and Griffin screen-printed them on the spot. No mass production. No shortcuts. Just raw, hand-done pieces that actually mean something. Click for @Youdlovechandelier First Hoodie Drop & What’s Next The first hoodie drop is coming soon. Super limited, maybe 40 total. Right now, Griffin is focused on getting that done, finishing the website, and working on more video content. The goal isn’t just to sell clothes but to build something bigger. The videos and the clothes should feel connected, like one creative movement. The First Pop-Up: 75 Shirts, Free Beer, and an Assembly Line The first pop-up was a test, and it worked. Griffin bought a bunch of blank shirts, came up with some rough designs, and spent all day printing them by hand. By Friday and Saturday, he had an assembly line going, knocking out 75 shirts. They sold out. The marketing was simple: if you bought a shirt, you got a free beer. Or you could bring your own clothes and get them printed for $5. People weren’t just buying a shirt—they were part of the process. Watching the screen printing, feeling connected to the brand. That’s the energy Chandelier  is built on. No gimmicks, no fake hype. Just cool shit that people actually vibe with. Click for @Youdlovechandelier Bigger Picture: A Brand That Moves Griffin isn’t here to make just another streetwear brand. Chandelier  is something real. The clothes, the videos, the whole creative process, it’s raw, fresh, and full of energy. It’s got that same feeling as old skate and surf videos, the ones that made you want to get up, get outside, and actually do  something. And this is just the beginning. The first hoodies are about to drop; super limited, real hands-on work. More clothes, more content, more ideas coming. No rules, no formulas, just creating, evolving, and making cool shit that actually means something. Photo's by Griffin Anderson

Finding a New Path in Korean Streetwear Click for Instagram Nine years ago, AJOBYAJO began with one clear purpose: do things differently. At the time, Korean street fashion was mostly copying what was trending in the U.S. and Europe. But for the founder, fashion wasn’t just about cool clothes. It was about reflecting the culture and environment we live in. That’s why, "streetwear really is a response to the world around us." So instead of "doing things the right way", AJOBYAJO started telling its own stories, rooted in Korean culture and shaped by the present. Real People, Real Stories One of the first things that set AJOBYAJO apart was the decision to not use professional models. Instead, the brand looked to the people around them. People who naturally carried the vibe of the season. The goal wasn’t to create a picture-perfect, typical, designer brand; it was to show fashion in a way that felt real and connected. That raw, honest energy is still a big part of the brand today. Visit AJOBYAJO The clothes themselves are built for freedom. Oversized fits allow people to layer and style pieces however they want. Once someone puts it on, it becomes theirs. The designer just offers a look, the rest is up to the person wearing it. That’s what makes AJOBYAJO feel so personal and expressive. Designing with Feeling A lot of inspiration comes from film and everyday life. Each season starts with a feeling or a message. For example, the 25SS collection was inspired by the movie Visit AJOBYAJO Saint Maud , where the main character believes she can save herself and becomes something like a god. That idea sparked a deeper exploration into how people today turn themselves into icons, and how others follow them with almost cult-like energy. The collection turned that concept into a story told through clothes. When it comes to materials, there are no limits. If something familiar can be made to feel new, or something new can be made to feel familiar, it’s worth exploring. It’s really about keeping things interesting and being open to unexpected ideas. Staying True and Moving Forward Visit AJOBYAJO Of course, staying true to the brand while also evolving isn’t easy. One of the biggest challenges has been keeping that core identity while still offering something fresh every season. There’s also the business side, which means making sure the brand continues to grow. Right now, there are plans to expand outside of Korea, starting with direct moves into China and Japan. Click for Instagram If there’s one piece of advice the founder would give to young designers, it’s this: "your identity has to be strong. You have to express it clearly, turn it into something people can connect with, and know how to sell it. Creativity and business aren’t separate, they need to work together. And the only way that balance works is if your creative vision stays steady. Lastly, the brand is a reminder to keep life unfamiliar. Try a new coffee shop. Walk a different way home. Watch a movie that makes you uncomfortable. Inspiration doesn’t come from routine. It comes from exploring what you don’t know. That mindset is what drives AJOBYAJO and keeps it pushing forward.