Sato Ryuto: Shaping Denim Beyond the Ordinary

Sato Ryuto started his brand while attending fashion school. For him, the reason was clear. “I wanted many people to wear the things I made.” It was not about fame or chasing trends. He just wanted to create clothes that people felt good wearing.

His work leans toward street and skater fashion. These styles have roots, movement, and attitude. But Sato brings something more technical to the table. His focus is structure and shape. Something denim is not usually known for.

“My niche is 3D silhouettes to break away from the limited silhouettes of jeans.”

Most jeans follow a flat, standard pattern. Sato did not want that. His designs are built with volume and depth in mind. Each one is crafted by hand, which gives him full control over the fit and look.

“My designs feature a three-dimensional silhouette never before seen in jeans and I create them all by myself.”

Shaped by the World Around Him

Sato’s inspiration comes from outside fashion. “Architecture, natural scenery and characters,” he says. That influence shows up in how the fabric folds, holds, and reacts. His jeans are not just wearable. They carry the feeling of what inspired them.

“I mainly use denim,” he adds. It is a material with history and strength. While other designers might use denim as a blank canvas, Sato treats it as the main character.

Like many independent designers, though, he has faced the uphill battle of being seen.

“Although I only just started the brand, I found it difficult to get people to see it.”

But that has not stopped him. His goals are already expanding. He is thinking past single pieces and into full collections that can move across different parts of life.

“In the future, I would like to create items that can be worn in a variety of situations.”

It is early days for Sato Ryuto but the direction is clear. His approach to denim is fresh, thoughtful, and built with care. As more people discover his work, it is only a matter of time before his designs start showing up in the places he imagined from the start.

Follow Sato Ryuto

IG: @sato___o

Store: satoryuto.base.shop

Off Record Magazine

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