Sethal Studio: Designed for the Long Run

Sethal Studio started with a problem.

Shirlizle, the founder, was active in sports and owned plenty of athletic wear. But no matter what she bought, something was always off. “Products were either aesthetically pleasing but not functional, or functional but unstylish,” she said.

Designs felt outdated. Gym and yoga clothes would shrink after just a few washes. Nothing felt like it truly hit the mark. So Shirlizle and her friends, who all shared a passion for art and recreational sports, decided to fix it. “We wanted to solve these problems by creating athleisure that is both stylish and functional, without compromising on quality.”

Sethal Studio came from that decision. Not from trend forecasting. Not from copying others. Just from noticing what was missing and making it better.

Form. Function. Feeling

Sethal’s niche is simple. Stylish and unique outfits for active individuals.

Their motto says it best. “Style that motivates, performance that excels.”

They use traditional craftsmanship in unexpected ways. Some gym essentials are hand-knitted. Other pieces lean into cultural storytelling, like the "Year of the Snake" line. The goal is to mix past and future, without losing practicality.

“We want [our customers] to feel confident because we believe that what you wear has a significant impact on your mood.”

The design process always begins with function. “We start by focusing on functionality, constantly asking ourselves, ‘How can we make this better?’”

Comfort and practicality come first. From there, the pieces are shaped to feel minimal but bold. Visual inspiration comes from structure. “Many of our designs are inspired by geometric shapes and their overlapping patterns, like those seen in our S3 shorts.”

Growth with Purpose

Sethal is only six months in, and it hasn’t been easy. “There have been constant rejections. Scaling has been challenging since we’re still a small brand, and it’s been difficult to find creators willing to give us exposure.”

But they’ve already made it through the hard part. “We’ve already moved past the toughest stage, the initial phase of taking the first step, doing the prep work, sourcing fabrics, and setting up logistics.”

For Shirlizle, taking the leap was worth it. “Sometimes, you just have to take the leap and go for it.”

Sethal produces in small batches, most of them pre-order. “This isn't about intentionally creating scarcity for hype but rather about minimizing waste.”

Each drop is limited to 10 to 20 pieces. It’s not about selling fast. It’s about not making what won’t be used. “The fashion industry generates around 92 million tonnes of textile waste annually, and we want to do our part in reducing it.”

“Whether it's our athleisure pieces or travel chill wear, we believe our products are a worthwhile and sustainable investment due to their quality and longevity.”

What’s Next

Sethal is expanding into overlooked areas. Shirlizle plans to build for niche sports that rarely get attention in fashion. “We plan to expand by developing designs for niche sports that lack coverage, such as motorsports, diving gear, rock climbing and golf.”

The brand also wants to create in-person events and pop-ups to give customers a closer experience with the product and the people behind it.

They’re not chasing noise. They’re building with intention. “While the fashion industry is highly competitive and constantly evolving, we hope to stay true to our beliefs and inspire more people of our generation around the world.”

And for any new designer starting from scratch, Shirlizle keeps it real. “Embrace trial and error. It's rare to get it right or perfect on the first try. Be confident, stay true to yourself, and don’t feel pressured to follow trends. Just focus on being authentic and unique in your work.”

Sethal Studio is doing exactly that.

Follow Sethal Studio

IG: @sethal.studio

Store: www.sethal.com

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