IZAYAH: EXISTING IN ART, NOT JUST MAKING IT

For Izayah, fashion was never about chasing trends. It was about creating space. A place where every part of his creativity could live: graphic design, art, storytelling, detail.

“I didn’t just want to make art. I wanted to exist in it.”

That line says everything you need to know.

He started early, learning Photoshop in middle school just to customize his MySpace page. That turned into drawing, painting, and eventually customizing clothes. By high school, he was flipping pieces by hand. Not because someone told him to. Just because he needed to.

The brand came naturally. Built from years of quiet work and creative instinct. Now he’s designing a version of streetwear that feels more like an art form. Less about logos, more about message. Each piece carries intention: from the fabric to the silhouette to the way it moves.

“My niche lives in that space where underground energy meets luxury. Where every piece tells a story.”

It’s streetwear, but elevated. Rooted in culture, shaped by emotion, and finished with sharp construction. Denim plays a big role. Timeless, weighty, expressive. But it’s never just about materials. It’s about what the material says before you even wear it.

“Fabric isn’t just the foundation of a garment. It’s the soul of it.”

THE WORK BEHIND THE VISION

Izayah handles everything himself. He sketches, makes patterns, sews, sources, directs photoshoots. Nothing is passed off. No part of the process is detached from his hands.

And while that kind of full control comes with challenges, especially on the business side, he wouldn’t trade it.

“Sometimes your work hasn’t been around long enough to be recognized. That doesn’t mean it isn’t worthy. It just means the world hasn’t caught up yet.”

It’s a mindset that shows. The brand doesn’t feel rushed. It’s growing, sure, but with purpose. Every collection gets tighter. Every visual hits harder. And it’s all rooted in the same vision: to build something real.

The people who gravitate to Izayah’s work aren’t just shoppers. They’re creatives, culture heads, artists. People who care about what a garment says, not just what it looks like. People who know that clothing can hold weight, not just style.

“They want more than just hype. They’re looking for pieces with depth.”

Looking ahead, Izayah sees the brand expanding into something more immersive. Collections that feel like full experiences. Collaborations with meaning. A community built around honesty and individuality. But the core won’t change.

“Every stitch, every detail, every concept has my hands on it.”

That’s the kind of brand we watch closely. One that doesn’t just drop clothing but builds language. Something lasting. Something real.

This is Izayah. And this is only the beginning.

Follow Izayah

IG: @zayy.santanaa

BRAND: @izayah.com

Off Record Magazine

Digging deeper, looking sideways, always underground.