IZAYAH

"I didn't just want to make art. I wanted to exist in it."

Izayah started learning Photoshop in middle school to customize his MySpace page. That turned into drawing, painting, and eventually customizing clothes by hand in high school. By the time the brand came together it had been years of that same quiet work building up behind it.

Each piece carries intention from the fabric to the silhouette to the way it moves. "My niche lives in that space where underground energy meets luxury. Where every piece tells a story."

Denim plays a big role in what he makes. He keeps coming back to it because of what it can hold. "Fabric isn't just the foundation of a garment. It's the soul of it."

The work behind it

Izayah handles everything himself. Sketching, pattern making, sewing, sourcing, directing shoots. Nothing gets passed off. "Every stitch, every detail, every concept has my hands on it."

The business side has its challenges, especially building something from scratch. "Sometimes your work hasn't been around long enough to be recognized. That doesn't mean it isn't worthy. It just means the world hasn't caught up yet."

The people drawn to his work aren't just looking for something to wear. They're creatives, culture heads, people who care about what a garment actually says. "They want more than just hype. They're looking for pieces with depth."

He wants the brand to grow into full experiences, collaborations that mean something, a community built around honesty and individuality.

Follow Izayah

IG: @zayy.santanaa

Brand: @izayah.com

Off Record Magazine Digging deeper, looking sideways, always underground.