Deadbooy

Where It Started

His fashion journey really began when he discovered 99%IS-. He said seeing their clothes felt like stepping into another world. That pirate kind of cool stuck with him. It pushed him to start creating his own pieces and be part of something raw.

The story behind his brand is personal. He talks about getting crushed by negative emotions and feeling like a walking corpse. Then coming back as something new. A zombie revival. That idea runs through everything he makes.

You see it in the spiky knits and heavy damage work. Pieces look torn, stretched, rebuilt. Bright colors cut through and give them life. There is darkness in the concept, but there is also energy moving forward.

Deadbooy works fast. When he has an idea, he moves on it. Damage processing and strong color choices define his brand. The cuts, the distressing, the texture, they are all done with intention. He knows how far to push it.

Building Something Real

Some of his more detailed designs have mostly lived on Instagram because they are hard to mass produce. But he does not want to stay online forever. He is building systems with factories so he can grow and still keep that handmade feeling. He wants the clothes out in the world.

He designs for people who understand the work behind a piece. People who respect the grind and know what it takes to build something from nothing.

His inspiration is simple. Plants he sees on the way to school. Scenery outside a train window. Small everyday details. He notices them and turns them into something new.

Knit materials are a big part of his process. They help him shape strong silhouettes and add depth to each piece. The texture gives weight and structure while still allowing movement. It brings a richness he keeps coming back to.

What’s Next

He wants to show at Paris Fashion Week. He wants the brand to grow into something people feel pulled toward. Something bigger than just an underground name.

His advice is simple. Stay true to yourself. Do not lie to yourself. Enjoy the ride and give it everything you have. One day you will see how far you climbed.

Deadbooy is building more than clothes. He is building a world where broken emotions come back stronger and brighter than before.

Follow DeadBooy

IG: @iamdeadbooy

Website: deadbooy.com

Off Record Magazine

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