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Eminara doesn’t believe in sticking to the rules. His music is a mix of whatever feels right in the moment, whether that’s pop, house, UK garage, or something in between. He’s not chasing trends. He’s chasing energy. And his tracks reflect that bold, unpredictable style. From Avicii to Anything Goes “I got into making music because of Avicii. I was a big fan of his and he made me want to pursue being a music producer.” When asked to describe his sound, Eminara keeps it simple: “Fun and surprising because you just never know what type of genre or style I’ll put out. I don’t really like sticking to just one thing since I can get burnt out easily from just making the same thing.” Avicii clearly played a major role in getting him started, but his inspiration goes beyond just one artist. “Avicii, Avicii, Avicii… I’m playing of course. Avicii played a huge role in inspiring me but, I take stuff from anything I listen to that sounds cool and try to make stuff that bangs the same. I can listen to any genre and take production tricks and add them to my sound.” That mix-and-match approach is part of what makes Eminara’s music feel fresh. His main goal is simple. “I want them to have a good time. Literally listen to my music and dance to it, sing it, I don’t know maybe even cry to it haha but yeah have some type of emotion in a positive way.” Pool Season Never Ends His recent track “Pool” is a perfect example. “It’s a mix of pop, UKG, house and I think it’s pretty fun and danceable. To make it I just picked a song I liked and decided to remix it and make it sound as dope as possible.” But there’s more to the process than just making music. “It can be very difficult to just focus on the music when you have to promote it at the same time by yourself.” Even with the challenges, Eminara is not slowing down. “I have a bunch of new songs and remixes coming and just stay on the lookout as I said before you never know what I’m going to make next.” And that’s what keeps listeners coming back. With Eminara, you never know what’s coming, but you can count on it being something worth turning up. Follow Eminara IG: Eminara.mp3 Off Record Magazine Digging deeper, looking sideways, always underground

For John, fashion is personal, not in terms of ego or exclusivity, but in the quiet way he lives it every day. When asked what fashion means to him, he says, “I think it's a personal style expression.” That clarity runs through everything he does. His style is not loud or overly conceptual. It “moves with him.” Describing it, he says, “ Maybe it's a mix-and-match style.” It’s never pinned down or planned. “Unless there is a shooting job, it basically depends on the mood.” He dresses intuitively, like most people wish they could. His main source of inspiration comes from Instagram. “Ya~~ I often get more inspiration from Instagram, like @fits or @uniformdisplay.”   Those feeds aren’t just eye candy, they are real-world look-books where everyday people share their creativity. Beneath this casual approach, there’s a strong sense of memory. One piece stands out: “ My grandfather's leather jacket! It has been with me since I was not exposed to fashion. No matter the layout or appearance, it will not be out of fashion.” That jacket holds history, emotion, and continuity, it connects past to present. When asked if fashion is about appearance or feeling, John says, “It's more about what the designer wants to convey. There is no way not to look at the appearance because human beings are basically visual animals.” The look matters, but what matters most is the intention behind it. His relationship with trends is balanced. He doesn’t chase them but doesn’t ignore them either. “Find my personal item and add it to my current fashion style. He has become my style.” It’s a remix starting from the self, growing outward. For John, fashion ties deeply to time and emotion. “Different clothes show your different moods, and the fashion of each period represents the memories of each era.” His clothes archive not only how he feels but where he’s been. He doesn’t follow specific designers or movements. “At present, there is no [specific designer].” His style is grounded in instinct, not outside validation. In a world where people over-style and over-explain, Wang’s vision is refreshingly grounded. His message to newcomers is clear: Know yourself, wear your mood, and don’t overcomplicate it. Follow 王大帥 IG: @johnnn_0610 Off Record Magazine Digging deeper, looking sideways, always underground.

There’s a quiet storm brewing in Chile, and its name is Zey Zerpentz. In an era where launching a clothing brand has become as trendy as the clothes themselves, Zey isn’t here to follow. He's here to feel. What began as a personal mission to "exploit" his creativity and define his own style, has gradually evolved into something far more meaningful: a way to connect with people and to build the kind of life he envisions through art-driven work. Fashion With a Soul Zey’s brand speaks to a specific kind of person, the ones in constant search of identity who see fashion as more than fabric. His audience isn’t necessarily made up of fashion insiders or industry elites. It’s people who are drawn to art, authenticity, and anything that challenges convention. People who aren’t afraid to wear their questions, their emotions, their weirdness out in the open. “They’re not just looking for clothes,” Zey says. “They’re looking for an identity, an artistic vision, and a proposal with content.” And it shows. His pieces carry an emotional, experimental edge, often raw, always expressive. There’s beauty, yes, but not the soft, digestible kind. Zey wants his clothes to speak, to spark, to disturb. “The message is always linked to the freedom to be,” he tells us. “To contrast, to break the established, and to question what fashion really is.” That’s the spirit that runs through every stitch. Inspiration From the Abstract Zey’s creative process isn’t driven by trends or marketability. Instead, it begins in the abstract with emotions, odd moments of the day, or random words that trigger visual ideas. He draws inspiration from what most of us would dismiss: a fleeting mood, a strange interaction, a piece of junk. “Sometimes a feeling leads me to a shape, sometimes a word leads me to a texture,” he explains. He writes, he observes, he reflects, and only then does he design. The materials follow the concept, not the other way around. Zey gravitates toward contrast, rough textures next to smooth ones, rigid fabrics with something soft, or recycled materials that have lived other lives. Nothing is random. “I care that the material helps tell the story of the garment,” he says. “It should have a presence of its own, not go unnoticed.” Standing Out in a Crowded Space Of course, standing out is no small task in Chile, where streetwear and indie fashion labels have exploded in popularity. “It became fashionable to create clothing brands,” Zey says. “So you have to stand out if you want to do well.” Fortunately, his designs, by nature of their depth and boldness, do just that. Still, breaking through the noise requires more than just a strong product. He’s had to teach himself how to use social media creatively, turning to video content to help his pieces reach more eyes without watering down the message. When asked what separates his work from others, Zey doesn’t hesitate. “I humbly believe that there’s a difference between brands that follow trends and brands that make fashion.” For him, it’s not just about designing something cool or current. It’s about crafting pieces that say something. Clothes with form and feeling. Garments that are complex, expressive, and undeniably his. “If my brand grew,” he adds, “it would give a good image to the Chilean industry.” Not as a clone of the global fashion machine but as a distinct voice from Latin America doing things differently. Looking Ahead And Zey has no plans of slowing down. He sees his brand evolving into something bigger than a clothing line, a full-blown artistic platform. Collaborations, public interventions, experimental projects, that’s where he’s headed. Commercial success is welcome, but it’s not the point. The point is to build something honest, emotional, and lasting. A brand that doesn’t just sell fashion but redefines it. Advice for the Next Wave To the emerging designers trying to find their footing in the chaos, Zey offers some solid, no-bullshit advice: don’t be afraid to be weird . “Do something uncomfortable or different,” he says. “Don’t just stick with what you see on the networks.” It’s tempting to chase likes, trends, and easy wins. But the real work? It’s slower. Messier. But if it’s honest, it’s worth it. And if there’s one thing Zey Zerpentz wants to give back to fashion, it’s depth. Meaning. A soul. “Sometimes I feel that fashion is very overloaded with empty image,” he admits. “That’s why I’m interested in giving it back depth.” Whether or not someone buys one of his pieces, he wants them to feel something. Even if they can’t name it. Because in the end, that’s the power of fashion when it’s done right. It doesn’t just make you look good. It makes you feel. Follow Zey Zerpentz IG: @Zey_drr Chile-based, globally felt. Off Record Magazine Digging deeper, looking sideways, always underground.

Bird Antics wasn’t built on some grand plan or marketing strategy. It came from something simpler and way more relatable, that feeling when you see or buy clothes and think, "this is almost perfect, but I’d change one or two things." That kind of quiet frustration pushed the founder to start making their own. What began as curiosity turned into learning how to pattern, embroider, sew, and design from scratch. Not because it was trendy, but because no one else could bring the vision to life the way they really wanted. They didn’t have a mission statement or a clear message at first. But when people kept asking what the brand stood for, they realized the truth was right there. “I was just making things I thought were cool… That is the brand message.” There’s no forced meaning behind it. No agenda. Just clothes that feel right to make, and that’s the whole point. It’s a reminder that you don’t need a deeper reason to create. Wanting to is enough. For the Ones Just Starting to Care Bird Antics isn’t for the hardcore fashion heads or the trend chasers. It’s for people who are starting to care about how they dress in that early stage where style starts to matter but doesn’t have to be complicated yet. “It’s for people who are a little more casual, that are just starting to care about clothes.” The designs reflect that. Simple, wearable, but different enough to feel personal. Hoodies are the main canvas: made with fleece, broken into sections, constantly being tweaked and played with. That’s where the creativity lives. When Control Is Everything The path to doing things their own way wasn’t easy. Like most people starting out, Bird Antics dealt with empty collaborators and decisions that didn’t feel right. The early days were filled with compromise — and not the good kind. “I came out with clothes that I didn’t really fuck with… letting other people’s opinions outweigh my own when I knew deep down I shouldn’t.” That’s what led to taking full control. Learning the entire process. Choosing independence over watered-down vision. That mindset didn’t just shape the brand, it saved it. No Plan, Just Progress Bird Antics isn’t trying to forecast five years into the future. It grows day by day, design by design, hoodie by hoodie. There’s no obsession with standing out or being “unique” for the sake of it. It’s just about making things they genuinely love. “Make whatever the hell you truly wanna make… People are really good at sniffing out bullshit nowadays.” That’s what makes Bird Antics special... it doesn’t try too hard. It just is . In a world full of noise, that kind of honesty hits harder than any trend ever could.

From Bedroom Walls to City Canvases Elle isn’t just an artist she’s a creator of worlds. Before hitting city walls or mixing neon with spray paint in Miami, she was a kid with a sketchbook drawing her cat and pony. “Soon after I was painting directly on my bedroom walls, fire creeping under the door, parrots sitting on light fixtures, Pokémon bursting through the drywall” she recalls. “I was making an alternate universe one more magical more alive.” That spark to build entire vibes hasn’t faded. But don’t get it twisted, there’s nothing random in her process. “I always plan ahead especially for murals. When you have just a few days and rent pricey equipment like lifts there’s no room to wing it.” She designs everything to scale in Photoshop. First, Elle orders her paint preps her tools. Then it’s game time execution with precision. But, beyond color and lines there’s a pulse in her work. A subtle energy. And lately she’s made that energy glow. When Two Worlds Collide Spray Paint Meets Neon At Wynwood Walls in Miami, Elle blended two worlds she knows well, decades of spray paint skill and a growing love for neon art. “It was huge for me to combine spray paint and neon I’ve been quietly learning neon bending for years even built my own studio for it.” That piece wasn’t just a mural it was the meeting point of two chapters in her creative story. “It felt like a breakthrough.” Art for Elle isn’t about copying beauty it’s about translating experience. After an ayahuasca ceremony she felt overwhelmed by the visions’ beauty, thinking her work couldn’t compare. “I thought I had nothing to offer that could rival what I saw” she says. But she realized “The point isn’t to match that beauty it’s to translate it even if imperfectly.” Her work is both personal and public. “It starts inside me but always reaches out. Especially with public art the connection with people is part of the piece.” The Road Ahead Sculpting Light and Clay Elle’s work reaches far beyond the walls online and in real life. “Social media is a powerful tool like painting public walls it lets people who’d never enter a gallery find and connect with art. It’s all about access.” Still she resists letting algorithms decide her art. “I try not to let those rules shape what I make.” If her art was a song? “A ’72 Monte Carlo. Gritty dreamy a little loud with a strong engine rumble under something unexpected.” That’s Elle in a nutshell grounded raw but full of surprises. This year Elle is diving into sculpture. “It’s exciting. After so many trials the materials neon clay glass are finally coming together. It feels like a real breakthrough.” When asked for advice to up-and-coming artists Elle keeps it real: “Don’t listen to the noise. Just do your work. Focus on what lights you up and let everything else fade.”

In a world where trends move fast and everything seems to be mass-produced, Obscurant stands out as a brand built on something deeper: craftsmanship, intention, and rarity. It’s more than just a fashion label; it’s a return to a time when luxury truly meant something. The founder of Obscurant, who came from a background in wardrobe styling, saw how fashion had lost its soul. What was once about making clothes with care and thought became driven by hype and speed. Obscurant was created to bring back that sense of purpose and craftsmanship. A New Kind of Fashion Obscurant sits in a unique place between high-end, artisanal fashion and experimental streetwear. Instead of following trends, the brand focuses on manipulating fabric and textures to tell a story. One of their signature techniques, the Rui Kè method, is a custom distressing process that gives each piece a worn-in, sculptural look that changes over time. These aren’t just clothes, they’re like pieces of art, meant to evolve with the wearer. The brand’s aesthetic is dark, minimal, and full of texture, with influences from workwear, brutalism, and high fashion. But there’s more to it than just the look. Everything about Obscurant is designed with intention. It’s about creating garments that aren’t just made for attention but ones that last, evolve, and carry meaning. Craftsmanship Over Hype What sets Obscurant apart is the commitment to craftsmanship. Each piece is carefully made, with fabric being hand-manipulated, distressed, and layered. It’s a slow, thoughtful process that can’t be mass-produced. In an industry where fast fashion and mass-market “luxury” dominate, Obscurant offers something different: scarcity, quality, and meaning. Growing the brand comes with challenges. The small-batch, handcrafted nature of the clothes means production can’t scale quickly. But that’s also what makes Obscurant special. The brand isn’t interested in creating things just to meet demand, it’s about crafting something unique, even if it means moving at a slower pace. And while it’s taken time to find the right audience, those who connect with the brand truly understand it. For the Cultural Outliers Obscurant’s customers are not driven by logos or trends. They look for rarity, craftsmanship, and individuality. They want clothing that feels personal and unique, something different from the mass-produced pieces flooding the market. The brand’s target audience is made up of creative individuals: musicians, designers, photographers, and others who live and breathe art and culture. These are people who view fashion as an extension of their identity, not just something to wear. For them, wearing Obscurant is about standing out for the right reasons, not following the crowd, but expressing who they are. Looking Ahead In the next few years, Obscurant plans to grow, but in a way that stays true to its roots. The goal is to work with stores and boutiques that appreciate slow fashion and understand the value of rare, well-crafted pieces. On the business side, Obscurant wants to expand carefully, possibly through limited releases and small-batch collections. They’re also looking at ways to build a stronger digital presence and offer a deeper brand experience, through editorial stories or even pop-up installations that mix retail and art. The ultimate goal is to create something that lasts, not just in terms of the garments but in the culture it creates. Obscurant wants to build a loyal following of people who value creativity, craftsmanship, and authenticity. Advice for Emerging Designers The founder of Obscurant has some solid advice for up-and-coming designers: “Make, make, make.”  Don’t wait for the perfect moment or the perfect materials, just start. The more you create, the more your style will develop. Mistakes and experiments are all part of the process. It’s the hands-on work that leads to your real voice as a designer. They also emphasize the importance of finishing your work, even if it’s not perfect: “Don’t underestimate the value of finishing things, even if they’re not perfect. Finished work teaches you more than unfinished ideas ever will. That momentum is where growth happens.” Obscurant’s philosophy is all about embracing the journey. Perfection doesn’t come overnight. It’s built through trial, error, and constant evolution. And when you finish your work, even if it’s not perfect, it teaches you more than an unfinished idea ever will. Fashion That Speaks Quietly At its core, Obscurant is about building something meaningful. This isn’t about following the traditional fashion model or chasing after scale. It’s about creating rare, well-made pieces that carry weight. Obscurant isn’t trying to be loud. It’s trying to be powerful. In a world where fashion can feel temporary, Obscurant is a reminder that style doesn’t have to shout to make an impact. It can be quiet, thoughtful, and still change the way someone sees themselves. Obscurant is for those who understand that true value isn’t in mass production. It’s in the things that are rare, personal, and crafted with care.

Rickhardo Terrones didn’t grow up dreaming of being a photographer. He didn’t obsess over lenses or get lost in gear reviews. He picked up a camera randomly, without any real plan, and then something just clicked. It was the freedom that drew him in. The ability to create something from nothing. To shoot a moment, edit it, print it, hang it up, and say: I made that . That freedom quickly turned into a passion. “I liked the freedom of being able to create and make pictures that could be printed up and displayed.” In the early days, his style leaned toward the "dreamy shots," lit with soft rays that made everything feel ethereal, hazy, a little surreal. That look was part of his visual signature for a while. But as Rickhardo grew behind the lens, so did his eye. He started letting mood and lighting dictate the vibe instead of defaulting to one aesthetic. Now, he’s more fluid. More reactive. He still taps into that dreamy style when it fits, but he’s not limited by it. If there’s one thing that’s stayed consistent in his work, it’s his attention to the background. Wide shots. Space. Surroundings that speak. For Rickhardo, location isn’t just scenery, it’s part of the story. “The main theme I always end up returning to is a wide shot of the area I’m in. I always prioritize shooting with a great background.” A$AP Rocky, Gritty Shoots, and Honest Reactions When it comes to inspiration, Rickhardo doesn’t hesitate, A$AP Rocky is his guy. It’s not just about the music, it’s the whole package. The visuals, the fashion, the vibe . There’s something about Rocky’s ability to be loud and stylish at the same time that pushed Rickhardo to explore a more bold and flashy direction in his own work. It’s art that demands to be seen, and Rickhardo wants to create images with that same kind of presence. One shoot that stuck with him on a personal level was a project he did with model Tommy Nigro. The concept? A black suit, worn in an abandoned location. Gritty. Sleek. Raw. The idea had been sitting in his head for months. Finding the right model and location took time, but once everything came together, it hit just right. “It came out perfect exactly how I envisioned after months and months of waiting. Perfect model, perfect shots, perfect location. Huge shout out to Tommy and Eduardo.” For Rickhardo, that shoot was more than just pictures, it was a reminder that trusting the vision pays off. Still New, Still Hungry Rickhardo's only been in the photography world for about eight months. He’s not pretending to know it all. In fact, he’s soaking up every bit of advice he can get. But if there’s one piece of advice he’d pass on, it’s this: “Be kind and be respectful and be yourself.” It’s a mindset that cuts through the noise. No ego, no pressure, just realness. Rickhardo's not chasing clout. He’s chasing improvement. Growth. Reaction. He doesn’t want blind praise. He wants people to say what they really think, even if it’s not all love. “I want people to like them, I want some people to dislike them, and tell me why.” Because that’s what keeps him going. That’s what fuels the next project. The next experiment. The next breakthrough. And to anyone reading this, whether you’re a model, a brand, a stylist, a photographer, or just someone figuring it out, Rickhardo's message is as simple as it is solid: “Keep making dope shit and don’t stop.”

When I first came across Deadbooy’s work, it honestly felt like something alive . It was rough in the best way, but it still had this crazy energy. You could tell right away it came from a real place. The Spark That Started It All Deadbooy’s journey into fashion started when he discovered 99%IS-. He said when he saw their clothes, it was like stepping into a whole other world. That kind of pirate-like coolness just hit him hard and pushed him to start creating his own stuff. It was about wanting to be part of something bigger and more raw. From Corpse to Zombie: The Story Behind the Brand His brand is built around a pretty personal story too. It’s not just clothes for the sake of clothes. It’s about getting crushed by negative emotions, feeling like a walking corpse, and then coming back to life as something new. That zombie-like revival shows up everywhere in his work. You can see it in the spiky knits and all the damage processing. But at the same time, there’s this playful energy underneath, showing up through bright colors that make everything pop. One thing that stands out with Deadbooy is how quick he is with his ideas. He moves fast on creativity. If he thinks of something wild, he doesn’t sit on it forever. He just runs with it. Damage processing and crazy color work are huge parts of what makes his brand feel different. There’s a roughness, but it’s controlled. It doesn’t feel messy. It feels like it’s meant  to be that way. From Instagram to Real-Life Pieces That said, the more detailed the designs, the harder it is to actually get them out there. Deadbooy mentioned how a lot of pieces just ended up living on Instagram because mass production was too tricky. Right now, he’s working on building a system with factories so he can produce on a bigger scale without losing that handmade feeling. Honestly, it’s smart. Some people stay stuck just posting online forever. He’s trying to actually move. Designing for Those Who Get It When it comes to who he’s making clothes for, Deadbooy isn’t trying to please everybody. He’s making pieces for people who respect the grind. People who get  how much work goes into building something creative from nothing. People who don’t blink when they see the price tag because they understand what they’re paying for. If you’re wondering where he pulls all this inspiration from, it’s honestly everyday stuff. Plants on his way to school. Random scenery outside a train window. It’s not some big show. It’s small, ordinary things turned into something new. The Power of Knit Materials Knit materials are a huge deal for him too. He loves how they let him build out silhouettes and create a kind of luxury feeling that you just can’t get with other fabrics. You can tell he’s really into it, not just because it looks cool, but because it gives the clothes more life. What’s Next for Deadbooy? As for what’s next, Deadbooy isn’t shy about it. He wants to show at Paris Fashion Week. He wants his brand to hit so hard that it becomes a full-on phenomenon. Not just some cool underground thing, but something people feel like they have  to be a part of. And his advice for anyone trying to make it is simple. Stay true to yourself. Don’t lie to yourself. Enjoy the ride and give it everything you’ve got. If you do, he says you’ll eventually get to see an incredible view. Deadbooy isn’t just building a brand. He’s building a world where even broken things can come back stronger and brighter than before.

Finding a New Path in Korean Streetwear Click for Instagram Nine years ago, AJOBYAJO began with one clear purpose: do things differently. At the time, Korean street fashion was mostly copying what was trending in the U.S. and Europe. But for the founder, fashion wasn’t just about cool clothes. It was about reflecting the culture and environment we live in. That’s why, "streetwear really is a response to the world around us." So instead of "doing things the right way", AJOBYAJO started telling its own stories, rooted in Korean culture and shaped by the present. Real People, Real Stories One of the first things that set AJOBYAJO apart was the decision to not use professional models. Instead, the brand looked to the people around them. People who naturally carried the vibe of the season. The goal wasn’t to create a picture-perfect, typical, designer brand; it was to show fashion in a way that felt real and connected. That raw, honest energy is still a big part of the brand today. Visit AJOBYAJO The clothes themselves are built for freedom. Oversized fits allow people to layer and style pieces however they want. Once someone puts it on, it becomes theirs. The designer just offers a look, the rest is up to the person wearing it. That’s what makes AJOBYAJO feel so personal and expressive. Designing with Feeling A lot of inspiration comes from film and everyday life. Each season starts with a feeling or a message. For example, the 25SS collection was inspired by the movie Visit AJOBYAJO Saint Maud , where the main character believes she can save herself and becomes something like a god. That idea sparked a deeper exploration into how people today turn themselves into icons, and how others follow them with almost cult-like energy. The collection turned that concept into a story told through clothes. When it comes to materials, there are no limits. If something familiar can be made to feel new, or something new can be made to feel familiar, it’s worth exploring. It’s really about keeping things interesting and being open to unexpected ideas. Staying True and Moving Forward Visit AJOBYAJO Of course, staying true to the brand while also evolving isn’t easy. One of the biggest challenges has been keeping that core identity while still offering something fresh every season. There’s also the business side, which means making sure the brand continues to grow. Right now, there are plans to expand outside of Korea, starting with direct moves into China and Japan. Click for Instagram If there’s one piece of advice the founder would give to young designers, it’s this: "your identity has to be strong. You have to express it clearly, turn it into something people can connect with, and know how to sell it. Creativity and business aren’t separate, they need to work together. And the only way that balance works is if your creative vision stays steady. Lastly, the brand is a reminder to keep life unfamiliar. Try a new coffee shop. Walk a different way home. Watch a movie that makes you uncomfortable. Inspiration doesn’t come from routine. It comes from exploring what you don’t know. That mindset is what drives AJOBYAJO and keeps it pushing forward.

Fashion’s everywhere. It’s in the way someone cuffs their jeans, layers a hoodie, or wears a beat-up tee like it’s their armor. But these days, with fast fashion all over the place and trends copying each other like a broken record, it’s hard to find something that really hits. That’s why Death by Boredom  stands out. It’s not just clothes. It’s a feeling. A mindset. A quiet rebellion against the usual. Click for Instagram Zac’s Vision: Keep It Real Zac doesn’t follow trends, he creates them. He looks at people. The way someone walks down the street, not caring what’s cool. The way an outfit just works because it’s real, not planned or forced. His goal is to make pieces that feel effortless, like you didn’t try too hard but still somehow pulled off something special. Nothing loud. Nothing fake. Just honest clothes that speak without shouting. One-of-a-Kind, Always Click for Instagram Every piece Zac makes is different. Not kinda different. Fully different. He thrifts, repurposes, and designs by hand. No machines pumping out the same thing a hundred times. Just him, making one thing at a time. Wearing Death by Boredom is like finding that one vinyl no one else has. It’s yours. And that’s the point. It’s not just about being unique, it’s about giving clothes a second chance. Less waste. More meaning. Simple, But Powerful Death by Boredom isn’t trying to be flashy. There are no giant logos or wild patterns. It’s more like a quiet whisper that stays in your head all day. A small stitch, the way a sleeve falls, a shape that feels just right. Sometimes simple things hit harder than anything loud ever could. What’s Next? Click for Instagram Right now, Zac’s building. Making new pieces, working on the website, and taking his time. There’s no rush. Good things grow slow. Death by Boredom isn’t just a brand. It’s for people who want clothes that say something real. Who don’t follow the wave. If that’s you, just know this is only the beginning. This is Death by Boredom. Photos by Zac Hedemann

Streetwear is feeling kind of stale right now. Everything looks the same; clean, simple, trying too hard to go viral. Chandelier  is different. It’s not just a clothing brand; it’s a whole creative project. It started with video and media, and the clothes naturally came from that. Griffin Anderson, the mind behind Chandelier , didn’t set out to make just another brand. Inspired by legends like Shepard Fairey (Obey), James Jebbia (Supreme), and brands like Polar and Palace, he wanted to create something that feels organic, something that doesn’t fit into a category. Click for @Youdlovechandelier Skating, Surfing, and Growing Up in Hawaii Griffin grew up skating and surfing, which shaped the way he sees things. Both cultures have their own unique way of looking at life, and growing up in Hawaii gave him an even more original perspective. Creativity wasn’t something he forced, it just came from the world around him. His parents are both creative, so maybe it runs in the family, but really, it was skateboarding and surfing that opened his eyes to style and aesthetics. The Brand’s Style: Unpredictable, Authentic, Limitless Everyone is chasing trends right now. They want to go viral, but in the process, everything ends up looking the same. Chandelier  is the opposite. It’s all about being authentic, taking inspiration but making it your own. The brand doesn’t have one set look. The logo is always changing. The designs are limitless. The first pop-up? People either bought a shirt or brought their own, and Griffin screen-printed them on the spot. No mass production. No shortcuts. Just raw, hand-done pieces that actually mean something. Click for @Youdlovechandelier First Hoodie Drop & What’s Next The first hoodie drop is coming soon. Super limited, maybe 40 total. Right now, Griffin is focused on getting that done, finishing the website, and working on more video content. The goal isn’t just to sell clothes but to build something bigger. The videos and the clothes should feel connected, like one creative movement. The First Pop-Up: 75 Shirts, Free Beer, and an Assembly Line The first pop-up was a test, and it worked. Griffin bought a bunch of blank shirts, came up with some rough designs, and spent all day printing them by hand. By Friday and Saturday, he had an assembly line going, knocking out 75 shirts. They sold out. The marketing was simple: if you bought a shirt, you got a free beer. Or you could bring your own clothes and get them printed for $5. People weren’t just buying a shirt—they were part of the process. Watching the screen printing, feeling connected to the brand. That’s the energy Chandelier  is built on. No gimmicks, no fake hype. Just cool shit that people actually vibe with. Click for @Youdlovechandelier Bigger Picture: A Brand That Moves Griffin isn’t here to make just another streetwear brand. Chandelier  is something real. The clothes, the videos, the whole creative process, it’s raw, fresh, and full of energy. It’s got that same feeling as old skate and surf videos, the ones that made you want to get up, get outside, and actually do  something. And this is just the beginning. The first hoodies are about to drop; super limited, real hands-on work. More clothes, more content, more ideas coming. No rules, no formulas, just creating, evolving, and making cool shit that actually means something. Photo's by Griffin Anderson

Learn more at MadeByLexee.com Jewelry trends in Hawaii tend to stick to the usual: pearls, shells, maybe some gold-plated monstera leaves. But Made By Lexee  is new, turning real Hawaiian flowers into something you can wear and keep forever. Lexee, the creative mind behind the brand, started Made By Lexee  after stumbling across someone on the mainland making resin jewelry with ferns and daisies. She thought, " why isn’t anyone doing this with Hawaiian flowers?"  A few months before graduating college, she started brainstorming. The rest is history. Jewelry That Feels Like Home For Lexee, this brand is personal. “I grew up picking flowers in my backyard, making lei's for hula, learning how to accessorize from my mom and aunties,” she says. “Jewelry and flowers have always been a part of my life, so combining them just made sense.” Each piece starts with a handpicked flower from Oahu, carefully preserved in resin, then turned into jewelry with 14K gold-filled or sterling silver materials. Unlike fast fashion jewelry, Made By Lexee  pieces aren’t just accessories, they hold a little bit of Hawaii in them. Click for MadeByLexee Instagram More Than Just a Business Running Made By Lexee  isn’t just about making jewelry, it’s a full-time grind. “I do everything. The designing, the making, the website, the social media, the taxes, you name it,” Lexee says. “It’s overwhelming at times, but I love it. Seeing people wear my pieces and knowing they appreciate the meaning behind them makes it all worth it.” She also isn’t interested in putting herself in a box. While the core of her business is Real Hawaii Flower Resin Jewelry, she sees herself as more than just a jewelry maker. “I’m a creative first. I want to keep experimenting and growing. Whether that’s through design, content, or whatever new ideas come my way.” What’s Next for Made By Lexee? The brand is still new, but Lexee already has big plans. More pop-ups, more events, and hopefully getting into major festivals like Made in Hawaii . But at the end of the day, what matters most is staying true to the brand’s roots: community, creativity, and sharing a piece of Hawaii with the world. “I want people to feel something when they wear my jewelry,” she says. “It’s not just about looking good, it’s about carrying a little piece of home with you, wherever you are.” With how fast Made By Lexee  is growing, it’s clear people are loving what she’s creating. And honestly? This is just the beginning. (All Pictures @madebylexee)